“We are the stories we tell ourselves.”
That’s me in the picture, but I stole the quote from film director Shekhar Kapur. It annoys me that he came up with those words and I didn’t.
Stories build brands
It’s a scientific fact (I love science!): Our brains are not wired to remember facts, numbers, reasoning, logic or argument. We remember stories. And if you are busy building a brand, that’s where I come in.
Ideas for hire
“Copywriter” is an umbrella term to say I have spent my career creating ads, screenplays (commercial, tv and film), SEO-content, SoMe, UX-copy, and working as an online editor. And before I do any of the above comes research, analysis, strategy, and creative ideas that get the message across…
Teamwork, always teamwork
Through the years I have teamed up with leading Swedish and international brands in just about every industry you can think of. The most successful ones have one thing in common: A will and an ability – with a little help from yours truly – to get their compelling stories out there.
Why English and Swedish?
Because I grew up abroad and went to British schools and English was once my first language. Hence my double cultural outlook and my very particular set of skills.
One more thing
In 2014 I published a novel, En bit av George (“A piece of George”), with distinguished Albert Bonniers AB publishing house. But that’s another story.